Subiminal 'suggestion' advertising

Does anybody know if this type of advertising actually happens?

What is it called?

I am talking about the girl who makes hats, and the job she does where she go around 'suggesting' products.

Baconfoil
 
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I'm pretty sure there was a thread about it, and that it does actually happen, but I can't remember what thread right now. I may take a look around later if nobody else answers.

By the way, this topic really should be over in the "with spoilers" section.

________
You have to give up.
 
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Spoiler...whoops Wink..everybody forget what you just read..think happy thoughts.. what girl..bags?

anyway, didnt the cinemas once try this stuff out, they would cut in a frame of a cold drink or popcorn, then when the intermission came people would queue up for some snacks....People thought that it was the images that were driving the people to the munchies, or maybe it was because it was a long ass movie and they were just hungry Roll Eyes
 
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Yes that does happen at the cinema's they put one frame of a nice juicy big mac in a movie, while there is a nice happy scene on. Then the next time you see a burger, you feel that nice happy feeling you did when you 'saw' it at the movies.

Dosen't work that well, but as with most things, its a numbers game, and it worked good enough for their profit margins. It was banned in the 70's

BacoBacoBacofoil
 
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Sorry mate, but I think YOU should be in the spoilers section.

And I Quote

"I wish I had a name like Wintermute."
 
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Just a big spoil-sport. That's me.

________
You have to give up.
 
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I did take a look around after, but I didn't find anything specific about that name-dropping thing. So I guess my memory was playing tricks on me.

________
You have to give up.
 
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Well, i recieved karma for that message, i put my sandwich plate on my seat (with lots of ketchup on it) and then sat on it, and then sat on my white tie.

This is going to bug me.
 
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...made me think of this:



But of course, they were wearing black ties.

My brain might be broken.

-----
I advise we make this investigation our primary interest and approach it with intensely ferocious tenacity.
 
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I used to work for a company here in seattle that had associate offices in n.y, l.a, chicago, boston and here. Our main clients were tobacco, soft-drink and candy companies. We did not "market" these commidities in the usual sense of the word. We sold cool, basically.
For a time, I was what was known as a "camel-boy." Meaning that I was known to have free cigerrets, lighters(with logo.), t-shirts(logo again.), candy, coupons, insider party invites, etc...All these supplied in bulk from R.J.R p.r...of which Mars inc is a part, somehow...
These advertizing/marketing techniques do exist. For a while, they gave me digital camera and would have me fill a quota of jpg. files of pics of as many smokers I.D cards as would let my in exchange for smokes, lighters, candy, etc. I helped build an evil database, and will probably burn for it later.
 
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there was an article in the New York Times within the last year about young people who were hired to frequent the East Village and exhibit certain types of "branding". . . e.g. order a new type of beer or liquor at a trendy bar, or wear some new type of clothing in high-traffic areas.

They were deliberately low-key. I think that was done to enhance a subjective quality of "cool" that would then be associated by observers with whatever they were drinking, wearing, or doing.
 
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Yes, this kind of advertising happens. You have to be in the right place to see it.

I work in a demographically very sexy area of central London. The freebies and concessions that come our way just because companies want to get 'tastemakers' to be seen with their products are sometimes completely unbelievable. You can be flattered into complicity by their attentions firghteningly easily - or at least I could a lot more often if I smoked or drank unusual beers...
I can no longer believe any of those "people are talking about" features that pop up in lifestyle magazines/newspaper sections, having recognised so many of them as orchestrated by ad companies and pr firms.
 
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Well lifestyle mags are infact PR, channeling bying reflex to wannabee trendies.

I know c§ause I´m one of em, victim that is.
 
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quote:


Yes that does happen at the cinema's they put one frame of a nice juicy big mac in a movie, while there is a nice happy scene on. Then the next time you see a burger, you feel that nice happy feeling you did when you 'saw' it at the movies.


I hate to say it, but as someone who was a projectionist for over 14 years, I can tell you that this, in fact, doesn't happen. Not because the major corps don't want it to, but because it would cost them money. Projectionism is a sort of lost art, and the moneymen know this. To get a nation of projectionists to splice random frames along the film, at certain points in the film that coincide with the pic's relavance, would cost a fortune when you realise that the average union projectionist gets 20 dollars an hour, and it takes 4 - 5 hours to build a film.
Add to this the fact that the frames would have to be bought and sold by the offinding advertizers, at an obscene rate of purchase, the #'s don't add up.
However, the cinematic distribution industry has been working hard for decades to kill the union, and will probably invert the equation asap...

Lucky us.
 
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this is the companie i worked for. See how much you can find out.

http://www.washingtonfreepress.org/22/Cigz2.html
 
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What's been annoying me lately is when the liquour distributors send scantily-clad implanted women to our favorite local bar (Manuel's Tavern on the corner of N Highland and North Avenue if you're ever in Atlanta).

We go to a very low-key neighborhood bar specifically to avoid "shiny happy people" like these.

It's very transparent when they only stop at tables that only have men there. If I'm out with three of my buddies, they'll come try to give us promo crap. If I'm with my wife or the two of us are with another couple, they stay away.

Even worse is the yuppie guy-groups who fawn over them and think that they're actually gonna pick up one of these women.
 
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Your post is interesting to me. I live in San Diego and Orange County and it seems like the sort of thing you're talking about is either largely absent down here or I'm missing it. I don't drink but I find myself in clubs quite a lot. Anyway, it's hard, down here, to tell why, exactly, some people are there: work, fun, other? It would be much harder (at least at a lot of the more upscale places) to say whether someone was a member of a fawning "yuppie guy-group" or just on display. Given the sort of torqued-up uniformity you find passing for hipness here, product placement along the lines of what Gibson is talking about would be redundant, a waste of time and money. I suppose Atlanta's different; though, I've never been there.



quote:
Originally posted by toddmr:
What's been annoying me lately is when the liquour distributors send scantily-clad implanted women to our favorite local bar (Manuel's Tavern on the corner of N Highland and North Avenue if you're ever in Atlanta).

We go to a very low-key neighborhood bar specifically to avoid "shiny happy people" like these.

It's very transparent when they only stop at tables that only have men there. If I'm out with three of my buddies, they'll come try to give us promo crap. If I'm with my wife or the two of us are with another couple, they stay away.

Even worse is the yuppie guy-groups who fawn over them and think that they're actually gonna pick up one of these women.
 
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this:
http://www.washingtonfreepress.org/22/Cigz.html
is a great example of what we did, but a lot of these club owners kinda played dumb. Possibly out of embarrasment...

"ain't nothin' strange about an axe with bloodstains in the barn, 'cause there's always some killin' you got to do around the farm." T. Waits
 
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Here in Tokyo if you're not part of the group, then you don't have much of an identity. A lot of record labels and clothing labels (domestic) use social tactics to disseminate their brand. Once one person in a "cool" group or subculture uses something then it instantly becomes de rigueur. MTV Japan is one of the bigger culprits, I know first hand how tempting some of their offers are. Not that I'm all that cool, but a few of my friends work for MTV Japan and I've watched them in action. Subliminals, though not expressly outlawed, are not common to my knowledge. Also, it seems that all marketing must first be approved by a Junior Highschool girl.

!bikkuri!
 
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hmm a few interesting posts here in this thread. I'm sure companies are into subliminal advertising, maybe of which the least subliminal is quite possibly product placement. Maybe it's not subliminal at all, since it's so blatantly obvious. In Holland many large companies see certain domestic soaps as vehicles for drawing the attention of the masses for their product. At the launch of the iBook a few years back, you couldn't watch an episode of a popular Dutch soap for 5 minutes without seeing one or more characters suddenly becoming tech-minded and flipping open one of these iBooks. I'm quite positive they even messed with the story line by suddenly introducing a bunch of hackers. To this date I have no clue what they had these hackers actually did. Besides promoting the iBook. And just a few weeks ago everyone had forgotten about diets and was eating Pringles *rolls eyes*.

Then a little story about the introduction of Heineken in the States. Might be a myth Wink ... maybe some of you have heard about it and can correct me if I'm wrong Smile or got the wrong brand in mind ...

Anyways, at the introduction, Heineken hired people to visit bars and ask for Heineken and the person would leave if the bar in fact didn't serve Heineken. Bars were visited a few times over a couple of weeks. So by the time a sales person contacted the bar, the bar in question would be inclined to place an order.

Advertising can be sneaky! I work at a media agency, and find all of this very interesting Smile

Don't do signatures. Oh ... I just did ...
 
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quote:
Originally posted by PurpleStorm:
... Besides promoting the iBook. And just a few weeks ago everyone had forgotten about diets and was eating Pringles *rolls eyes*.

Ha, cute. Big Grin

quote:
Anyways, at the introduction, Heineken hired people to visit bars and ask for Heineken and the person would leave if the bar in fact didn't serve Heineken. Bars were visited a few times over a couple of weeks. So by the time a sales person contacted the bar, the bar in question would be inclined to place an order.
Thought that was an old trick.

Τα παιδεία παίζει.
 
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quote:
Thought that was an old trick.


Well yeah ... it has been a few decades ago ... although I gotta tell Mnemosyne is not with me tonight Big Grin

*considers researching this 'myth' to 'get to the bottom of this!!'*

Don't do signatures. Oh ... I just did ...
 
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quote:
Originally posted by leon:For a while, they gave me digital camera and would have me fill a quota of jpg. files of pics of as many smokers I.D cards as would let my in exchange for smokes, lighters, candy, etc. I helped build an evil database, and will probably burn for it later.


A friend of mine does Market Research (She's one of those people who bugs you in the highstreet to ask you some questions). She had a job going that she was having difficulty filling, so she asked if I wanted to do it. Basically she gave you a camera and you had to go out with your friends to 'cool' places, and fill a couple of films with what you thought was cool on a night out, (if you did well I think you got to keep the camera or something). I guess the company requesting this just wanted to know what a certian demographic thougth was 'cool' on a night out. Luckily I didn't take part in that one!

On another point... Wasn't there a big ho-har a couple of years ago when a picture of one of the candidates in the French elections was placed into a single frame of a popular TV show?
 
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ice cubes...

...in 70's era magazine liquor ads. Ice does not photograph well...so it was drawn in...along with all sorts of creepy sex images. Don't know about now, with computer generated ads..maybe it's worse. Hmmm.
 
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quote:
Originally posted by nxtc_24_7:
Here in Tokyo if you're not part of the group. . . . Also, it seems that all marketing must first be approved by a Junior Highschool girl.

!bikkuri!


May I ask why this is? I've been wondering about the junior highschool girl phenomenon for a long time.

Onelong
 
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It's not really true that all marketing must be approved by junior high-school girls, some of it is approved by high-school girls.

Well, actually, the marketing that is approved by school girls is marketing aimed at school girls. There is a lot of such marketing, because school girls have lots of disposible income and they are prone to parting with it for cool trinkets, clothes, accessories, and tiny self-adhesive pictures of themselves. For the marketer of cheap junk, school girls are a goldmine which cannot be ignored. For the marketer of really outrageously expensive junk (brand name bags is an example that comes to mind), ignoring the school girl angle would be criminal.

It all makes perfect sense given the rich and trendy school girl market. Of course the media, both here in Japan and elsewhere, likes to spin this as "Look at these silly marketers asking school girls what color their gum packaging should be! Ha ha, only school girls understand what other school girls like!" Strange that we don't hear the same incredulous tone in stories about adult focus groups (or hear any stories about adult focus groups at all).

The real question is: why do school girls in Japan have so much money? I could spin theories, but I don't have any real answers.

P.S. A book I remember about the ice cube pictures (among other things) was called Subliminal Seduction, and I remember thinking that the author was totally off his rocker. I think he spent a little too much time staring at makeup ads waiting for the word SEX to appear on a model's face.

________
You have to give up.
 
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quote:
Originally posted by colin:

The real question is: why do school girls in Japan have so much money? I could spin theories, but I don't have any real answers.

P.S. A book I remember about the ice cube pictures (among other things) was called _Subliminal Seduction_, and I remember thinking that the author was totally off his rocker. I think he spent a little too much time staring at makeup ads waiting for the word SEX to appear on a model's face.



Yes, that's a very good question. I, too, have often sat watching pictures of models hoping sex (or: SEX) would appear anywhere (atmosphere, general vacinity, astral plane, down the block, etc.). But this has nothing to do with junior highschool girls (really). Or even highschool girls (really). Or even college girls. Or, uh, any other girls. Sometimes my voicemail flirts with me. It's a machine, but it sounds faintly female if I hold the phone away from my face and hum.

Actually, I'm still wondering about the "High School Girl As Arbiter of All Youthful Trend And Fashion" question.
 
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Is that not strange, everybody knows what i am talking about, but nobody know the name for it, the name that must exist.

What is the name of it ... ?

Please
 
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It is called guerilla marketing. Because it's undercover and sneaky. And adpeople love to give themselves cool nicknames and kudos for... well, anything at all.
 
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ibm's 'peace love and unix'

when i left SF a year ago, there was another spraypaint meme drifting around (especially in the mission): 'monkey knife fight'.
 
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guerilla marketing i've heard, but more commonly i've heard the term "viral marketing". viral marketing is when the beatiful people in the bar/coffee shop drop the names of a few choice products while they chat you up. they're paid to do it, just like magda.

this thread has got about 1,000 old memories firing through my mind.

does anyone else remember the late 80's urban myth (?) about the subliminal messages on mtv? specifically does the phrase "mtv 8-ball, shoot it in, keep it in" ring a bell with anyone?

i also read the thing about the ice cubes illustrations somewhere. the guy was saying that if you looked at the ice cubes you could see a naked woman drawn in them. i stared and stared and couldn't see anything.
 
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Yea they did this sort of marketing all over new york when the first cell phones that could take pictures came out. They gave the phones to lots of hot girls who would go around the city and hang out and photograph their friends or whatever hoping someone would walk up and say 'golly thats neet' so they could then give them a shpeel.

x=fah(Q);
 
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